Diageo Jamaica
Guinness, Heineken, Redstripe
2016

http://beerballaz.digicelmore.mobi

IMAGINE WHAT WE CAN ACHIEVE FOR YOU
CAMPAIGN RESULTS

767000

beers redeemed in just 11 weeks

115340

Airtime Prizes Awarded in real-time

2500%

Return on Marketing investments
29% sales Uplift over forecast

 

Guinness, Heineken, Redstripe Beer Ballaz

DEVICE Mobile Under the cap Redemption

GOAL:

Diageo wanted a way to incentivize and drive sales; as well as increase interest and engagement in their three premium beer brands in Jamaica: Heineken Red stripe and Guinness.

Execution:

We placed under the bottle cape codes on beer bottles that consumers could redeem on their mobile phones for a share of J$20 Million in prizes and Digicel airtime credit.

Results:

We built a responsive mobile community portal where customers could enter their codes, register and engage with the three beer brands. We tracked up to 20 million under the cap codes.