LumiaLiving
MASSIVE BRAND COMMUNITY
South Africa, West Africa & East Africa Jan 2010 - Jan 2014Overview
A community of over 6 million Nokia and Lumia lovers.
Over 5 years, Silverstone worked with Nokia and eventually Microsoft, to build a community of Lumia lovers. During this time, we sent over 20 million messages and generated almost 1 million leads.
A trusted partner.
Created, developed & maintained multiple communities for Nokia and Microsoft.
Multiple countries - no problem.
Concurrently ran campaigns across Southern, Western and Eastern Africa.
Unsurpassed Insights.
Driven, targets in-depth campaigns and reporting against KPIs.
Moving products.
Our platform drives product consideration with exciting competitions.
Make it fun and they will come.
Imagine being able to challenge your friends to a rock paper scissors game on your mobile.
Maximum reach.
Multi channel solution including Web, Responsive Web, Mobi, MxIt and activations.
You dream it - we build it.
A plethora of campaigns ranging from Treasure hunts to product launches, video integration and user generated content.
A rewarding experience.
Nokia rewards pioneered consumer interaction and points redemption for Microsoft.
Results
Over 5 years we built the community up to over 6 million members, generating about 15 million views per year, and almost 1 million leads. The community had both web and mobile interfaces.
